![]() Over the last 7 years, a comprehensive portfolio has evolved to help users get out of their comfort zone, connect with other fitness-minded folks and reach their goals. The idea for Runtastic was born in 2009 during a college project and developed into a running app for leisure athletes by the four co-founders, René Giretzlehner, Florian Gschwandtner, Christian Kaar and Alfred Luger. The main goal of the young, international team is to make everyone live a more conscious, active and therefore healthier, longer life with Runtastic. In August 2015, the company was acquired by the Adidas Group. However, Runtastic offers a wide variety of apps, services and content within the Runtastic Portfolio. We are based in Linz, Austria and are best known for our flagship running and fitness apps. Runtastic is a world leader in mobile health and fitness. Can you tell us a little about Runtastic and how the company got started? So here’s the story of how Runtastic was started, the challenges they have faced and some great insights into how they market their portfolio of successful apps. We interviewed Lotta Weigeldt, Head of Acquisition & Retention at Runtastic, to learn more about the company. When it’s all said and done, that is what it is all about: creating apps that make a difference in people’s lives. ![]() ![]() Runtastic is a great example of how apps can solve a problem and also connect people around the world, with similar interests. You see, we are big fans of what Runtastic has been able to build over the last few years and we are excited to share their story. We have been working on this case study for a couple of months and we are happy that we are finally able to publish it.
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